Podcast: iRevolution method, by Yahya El Mir, co-founder of iRevolution
Digital transformation: helping multinationals overcome agility issues
Our field experience, mainly with multinationals, has enabled us to highlight a significant issue encountered by large companies. Digital and disruptive technologies have brought their share of complexity. Start-ups have been very prompt at taking up the subject, but large groups are still facing many difficulties when it comes to accepting new ways of working. As a consequence, and despite their leadership status, big companies find themselves hard-pressed to react and quickly enter markets and test new ideas in just a few months.
This novel situation imposes three challenges on such large businesses:
Big businesses must be responsive to new players with a perfect command of digital technologies
They must take into account their organizational constraints and DNA
They must favor scalability, the ultimate goal being to deploy the solution in dozens of countries
Our solution: methodology, tools and resources
To meet these challenges, we have developed a three-pronged solution:
Our method meant to support customers will give the company the keys to solve the challenges mentioned above. It starts with an initial test phase, then branches into a successful pilot project phase, the reduction of go-to-market delays, and the rapid deployment of a solution, etc. Such an approach requires the gradual adoption of a different way of working.
The purpose of technology is to speed up and simplify processes, while avoiding adding any complexity at all costs. The tools employed by a company influence its way of working: a wrong choice of tool breaks team dynamics by imposing deadlines throughout the project. The purpose of our platform is to provide the tools required to apply the method mentioned above. This platform is then adapted to each type of customer and each sector of activity.
To ensure the proper functioning of the method and the tools accompanying it, it’s essential one hires the right people to hold the helm. They should be the ones, starting from a blank sheet, who can turn ideas into viable concepts.
Helping businesses achieve success
Our methodology requires a stage by stage implementation. It makes it possible to control the budget and avoid spending vast amounts of money before you have assessed whether the project is viable or not.
This method also takes into account the organization and culture of a multinational firm. Large businesses have nothing to do with start-ups. The project owner will need to convince employees across the board that they should work as a team and win the support of all the stakeholders involved and collect precise indicators.
Finally, we aim to support the company towards achieving business success. We strive to make teams master this way of working so that the brand can replicate achievements on its own in the future.