Eretail: keeping control of online sales

@Xavier De Mazenod
9 October 2019
Eretail will become inevitable for companies, it is undeniable. Not anticipating this e-commerce evolution is a risk of losing control over your online sales strategy. Nowadays, brands sell a high portion of their products or services online, but this can be a trap because these sales are made via an e-commerce website that has...
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Digital technology and mass market: by will or by force

@Cyril Bladier
19 September 2019
The mass market is probably one of the most affected by new digital uses. For a simple reason: consumers have massively made their digital transformation, unlike companies and institutions. It’s the same difference as between the outboard and the supertanker. The outboard changes course quickly and is quite responsive, the liner needs time and...
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Is digital transformation just a buzzword?

@Cyril Bladier
27 June 2019
Digital transformation. It’s pretty much a case of “Talk less. Do more”. It is quite an old term which has been, in one form or another, doing the rounds since the early 2000s. Digital maturity is still a work in progress Conventional wisdom is that we have made great strides in digital maturity, but...
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Digital Transformation Is More Than Change Management

@Karima-Catherine Goundiam
23 May 2019
Spring, Melting Silos and New Services Whereas change management is about identifying specific processes to be digitized and implementing them, digital transformation is about using new technologies to solve existing problems, even long-standing ones. Between the two there is a radical shift of emphasis. In this piece, I will redefine those terms and provide...
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Transforming your business with Digital Eagles

@Yann Gourvennec
6 May 2019
Transforming Your Business With Digital Eagles – The Innovation Super Heroes Innovating, and in particular innovating in the digital sphere, and particularly transforming businesses, requires very different characters from the usual ones found in the field, in management. Without underestimating the needs or the difficulties of running a business, digital innovation is the essential...
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