Marketers: stop undergoing digital transformation and take back control!

@Yann Gourvennec
5 September 2019
While digital transformation is deeply changing marketing jobs, the CMO (Chief Marketing Officer) gradually feels the change (and the danger) coming. In its report entitled « CMOs: Define Your Role In Digital Transformation », Forrester warns marketers: while digital transformation offers the promise of an improved customer experience, it nevertheless represents a threat to a sometimes...
> En lire plus > Read more

Digital Modernization VS Digital Transformation

@Karima-Catherine Goundiam
11 July 2019
Upgrades and Evolutions: The Difference between Digital Modernisation and Digital Transformation A lot of organizations confuse digital transformation with digital modernization. Digital transformation involves a profound change of how an organization does business, interacts with its stakeholders and its ecosystems. It is about changing processes and practices. What most companies engage in is digital...
> En lire plus > Read more

Robot Doctor? Cyborg Patient! The digital transformation of healthcare

@Karima-Catherine Goundiam
13 June 2019
Robot Doctor? Cyborg Patient! The digital transformation of healthcare Will your future doctor be a robot? Will your treatment see you becoming part machine, almost a cyborg patient? We talk about the future of healthcare technology using language that comes from an imaginative place. A place where science fiction meets multiple engineering hypotheses. The...
> En lire plus > Read more