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While digital transformation is deeply changing marketing jobs, the CMO (Chief Marketing Officer) gradually feels the change (and the danger) coming. In its report entitled « CMOs: Define Your Role In Digital Transformation », Forrester warns marketers: while digital transformation offers the promise of an improved customer experience, it nevertheless represents...> Read more
Upgrades and Evolutions: The Difference between Digital Modernisation and Digital Transformation A lot of organizations confuse digital transformation with digital modernization. Digital transformation involves a profound change of how an organization does business, interacts with its stakeholders and its ecosystems. It is about changing processes and practices. What most...> Read more
Digital transformation. It’s pretty much a case of “Talk less. Do more”. It is quite an old term which has been, in one form or another, doing the rounds since the early 2000s. Digital maturity is still a work in progress Conventional wisdom is that we have made great...> Read more
Robot Doctor? Cyborg Patient! The digital transformation of healthcare Will your future doctor be a robot? Will your treatment see you becoming part machine, almost a cyborg patient? We talk about the future of healthcare technology using language that comes from an imaginative place. A place where science fiction...> Read more
There are many reasons and many ways to go if you want to stack the odds in your favor to ensure your digital transformation fails. To analyze these causes of failure, we asked Gregory Pallière, co-founder and Chief Development Officer of iRevolution to share his experiences in the field.