Three mandatory steps for building successful innovations

21 November 2019
Innovation is a staple of corporate newspeak. Yet, the term is hard to define. Is it about the invention of a new product or service, or just about its enhancement? Is the innovator he who creates the product, or the one who turns it into business success? Is an...> Read more

Moving from selling products to delivering services thanks to digital

12 November 2019
In the early days of the Web, life was so simple. To sell stuff online, all one had to do was create an e-commerce website. It was plain sailing. Any manufacturer in the middle of nowhere could gain easy access to the worldwide market. Bygones are bygones, however, and...> Read more

A CDO’s journey to the end of the hell of digital transformation

23 October 2019
Caroline has just been appointed CDO (Chief Digital Officer) of the business, for which she has been working. CDOs emerged in the USA in the 2010s and Europe from Spring 2014 onwards. Funnily enough, as Forrester’s Thomas Husson pointed out in a recent report, CDOs are far more flavor...> Read more
eretail

Eretail: keeping control of online sales

9 October 2019
Eretail will become inevitable for companies, it is undeniable. Not anticipating this e-commerce evolution is a risk of losing control over your online sales strategy. Nowadays, brands sell a high portion of their products or services online, but this can be a trap because these sales are made via...> Read more

Digital technology and mass market: by will or by force

19 September 2019
The mass market is probably one of the most affected by new digital uses. For a simple reason: consumers have massively made their digital transformation, unlike companies and institutions. It’s the same difference as between the outboard and the supertanker. The outboard changes course quickly and is quite responsive,...> Read more
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